Our Mission
Our mission is to bring AI to a diverse audience using narratives, storytelling and data.
We believe that storytelling is universal to the human experience, and a powerful way to distill complex, multi-dimensional concepts into specific, relatable examples that enable increased knowledge, engagement and participation across all communities. We believe that AI narratives and storytelling will enable all of us to participate in the conversation about AI.
Our offerings include AI services for consulting, workshops, coaching, training, the AI Shophouse Academy focusing on AI education, and the Forum for AI x Inclusion community activities, combining our deep technical and analytical knowledge with behavioural change and imaginative storytelling techniques.
Our Story
AI Shophouse was founded by Elaine Ng in October 2022.
While doing her doctoral research on the impact of AI communications on AI inclusion, Elaine realised that the root cause of many AI collaboration and inclusion issues is the inability to engage with people at varying levels of AI literacy. This has resulted in issues with stakeholder management, and a lack of active participation in discussions about the broader impacts of AI, beyond the technology, in areas such as AI's societal impacts, validity of solutions for diverse user communities, and ethical concerns.
AI Shophouse's solutions focus on leveraging AI narratives and storytelling techniques to address these communication and knowledge gaps to enable a more diverse and representative set of voices to be part of the AI conversation. We focus on using tailored communication and people-centred designed techniques to enable collaboration across all levels of AI literacy.
Our goal is to increase greater participation in the design, build and adoption of AI solutions, thus increasing agency over AI usage in our current and future lives.
Who We Are
Elaine Ng - Founder and CEO
Elaine Ng is a career technologist who recently founded AI Shophouse, a boutique AI consultancy that focuses on empowering thought leaders to accelerate their AI journeys.
Elaine started her career in Sydney as a C++ developer, before moving to London, New York, San Francisco and now Singapore, to work for some of the world's leading banks and consultancies. She is specialised in Agile and Design Thinking, and people-focused transformation.
Elaine is currently completing a doctorate at Warwick Business School in the UK, focusing on the use of AI narratives and storytelling techniques to enable inclusive innovation. She decided to found AI Shophouse in order to bring this research to a wider audience.
Elaine is passionate about technology inclusion, especially in emerging technologies such as AI. She has a degree in Computer Science from the University of New South Wales, and a post-graduate diploma in Strategy and Innovation from Oxford University.
Elaine Lim - Partner
Elaine Lim is an experienced User eXperience and design professional.
Elaine has implemented solutions across multiple industries and spaces, including education, public safety and trade finance blockchain. An experienced facilitator, she helps organisations and startups to effectively navigate complex challenges and drive business outcomes.
Elaine believes that inclusive AI is all about creating human-centred solutions. She is passionate about making technology both useful and delightful for people. Elaine is a graduate of NTU Singapore.
Jessica Li - Strategy Consultant
Jessica Li is an experienced technology business strategist who is passionate about enabling emerging technology solutions for big, wicked problems.
Jessica has worked with cancer and rare disease therapeutics biotechs across Europe and Asia on fundraising, corporate finance, and market expansion. She has spearheaded corporate development at a Singapore-based fintech to promote cross-border trade and financial inclusion. She has also done extensive research on international political economies and the geopolitical risks of emerging technologies.
Jessica is drawn to AI for its potential to alter power dynamics within societies and among states. She uses her unique blend of business and policy skills to advocate for ethical and productive development and adoption of AI.
Jessica holds a Bachelor of Business Administration from the National University of Singapore and a Masters of International Affairs from the Lee Kuan Yew School of Public Policy.
Dr Audrey Chang - Senior Advisor
Dr Audrey Chang is an experienced technology director who is specialised in building and connecting communities through technology, science and art.
Dr Chang's professional portfolio integrates strategic partnership development, operations management, organisational design and people and culture development. She has led multi-functional teams in data science, cultural and higher education institutions, focusing on implementing internal upskilling programs to prepare organizations and people for future business needs, assessing compensation and promotion philosophies, and developing tools for measuring culture and culture change.
Dr Chang is committed to developing workplaces and workforces that are diverse and equitable. She is a proud alumna of the University of California, Davis (BS), University of Chicago (MS), and Duke University (PhD).